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The Gift Shop at Helmuth explores, celebrates, and/or critiques the dynamics of art galleries; examining the relationship between the work in the gallery and what art it found sellable in its store- what can be monetized, and how they might turn pieces on the walls into register-side impulse items.
From 2015 to 2016 Andrew served as the host of The Gift Shop at Helmuth Projects, conducting live interviews during gallery openings as people shopped and move through the space. Andrew also facilitated the Instagram engagement for the project.
The Gift Shop at Helmuth explores, celebrates, and/or critiques the dynamics of art galleries; examining the relationship between the work in the gallery and what art it found sellable in its store- what can be monetized, and how they might turn pieces on the walls into register-side impulse items.
From 2015 to 2016 Andrew served as the host of The Gift Shop at Helmuth Projects, conducting live interviews during gallery openings as people shopped and move through the space. Andrew also facilitated the Instagram engagement for the project.